Berkley Shrimperor – Built to Rule Inshore
Makers of Gulp and PowerBait soft plastics, Berkley Fishing is back with another high-quality inshore lure with the new PowerBait Shrimperor. This is a new shrimp imitation that combines an ultra-realistic shrimp profile with lifelike leg movements, a natural gliding action, and a durable line-through design. More on that ultra-realistic leg action: it comes from two rows of specifically designed legs that catch water nd pulse naturally with every twitch, pause, or rod movement. This makes for a subtle action that requires minimal input from anglers. The body of the Shrimperor uses Berkley’s patented Honey Comb technology, PowerBait scented soft plastic blend, and a pre-weighted design that makes rigging simple. Just pass the line through the body, tie onto the hook, and start fishing. This design also allows the bait to slide up the line during the fight, reducing the risk of the fish throwing your bait during the fight.
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“Shrimp are a staple forage for so many inshore species, but getting the small details right is what separates the Shrimperor,” said Will Pate, Product Manager – Saltwater Bait for Berkley. “With the Shrimperor, we focused on creating a lifelike profile and leg movement with a natural forward glide and sink rate, while also making the bait simple to rig and more durable. The combination of its lifelike looks and action, paired with Honey Comb technology, the line-through system and PowerBait flavor, gives anglers a shrimp lure designed to rule them all.”
The Berkley Shrimperor is available for purchase now, with an MSRP in the range of $7.99 to $13.99 for a pack of two, depending on the size. It’s available in 8 color options, all made from PowerBait soft plastic for added scent and taste.

Berkley Shrimperor Key Features
- Ultra-realistic shrimp profile matches natural inshore forage
- Lifelike shrimp legs catch water and pulse naturally during retrieves and pauses
- Patented Honey Comb Technology: Reinforces the body for increased durability while maintaining the flexibility and action of the bait
- Line-through design with saltwater-rated hook for easy rigging and solid hookups on hard-striking inshore species
- PowerBait-infused flavor in the body scientifically proven to make fish hold on longer for improved hookset opportunities
- Quantity – 2 per Pack
- Weight – 3/8oz • 1/2oz • 1oz
- Length – 3.5-inch • 4-inch • 5-inch
- Colors – Sangria • Gold • All Natural • Glow/Chartreuse • Coastal Candy • Marsh Dew • Blurple • Shrimp Boil
- MSRP – $7.99 • $9.99 • $13.99
- Availability – Available Now

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