Smith & Wesson has announced a new partnership with Lena Miculek, who joins the company as a brand ambassador. Miculek is widely known in the competitive shooting world, having earned her first world title in 2012 at the age of 17. Since then, she has accumulated ten world titles along with numerous additional podium finishes across multiple disciplines, including rifle, shotgun, pistol caliber carbine, and multi-gun competitions.
Beyond competition, Miculek has built a strong presence as a firearms educator and product developer. Her work focuses on training, outreach, and helping new shooters build confidence and proficiency. She is also recognized for her efforts to encourage broader participation in shooting sports, particularly among women.
According to Smith & Wesson, the partnership reflects a shared focus on growing the shooting community through education, responsible ownership, and product development. Miculek is expected to contribute across multiple areas, including training initiatives, media content, and future product collaboration.
"Beyond Lena's professional achievements, we were especially drawn to a partnership because of her genuine passion for helping others. She has excelled in fostering a sense of community and comfort, particularly for those who are new to firearms ownership and the shooting sports. We look forward to collaborating with her to continue that mission. Our core value as a company is Empowering Americans - which goes beyond making great firearms. Lena aligns with us so well in bringing that value to life," said Kyle Tengwall, Vice President, Marketing.
With her background in both high-level competition and instruction, Miculek brings a mix of practical experience and public engagement that aligns with Smith & Wesson’s continued efforts to expand its reach within the shooting sports space.
“Smith & Wesson has been part of my family for over 35 years, and carrying on the Miculek legacy means everything to me. We share a passion for the firearms owner, and I am grateful for the opportunity God has placed before me as we reshape the future of this industry together," said Lena Miculek.
Apart from the quote above, here’s a video with some more explanation from Lena:
I’ve had the pleasure to meet Lena Miculek on multiple instances, in various competitions worldwide and can only congratulate Smith & Wesson for another great ambassador for their brand.