NEW Sitka “For the Obsessed” Brand Platform plus Pursuit and Brush Pant

By Adam Scepaniak • Published July 29, 2026

Sitka unveiled several irons that they have had in the fire lately from new products to an entire campaign dedicated towards us – the outdoorspeople and hunters. For clothing items as we head into fall hunting seasons, they debuted two new pants in the Sitka Pursuit and Brush Pant, that they’ve declared are the most thoughtfully engineered pant systems yet! Additionally, they are kicking off their “For the Obsessed” brand platform.

Sitka Coverage on AllOutdoor

Sitka’s Most Thoughtfully Engineered Pant Systems

Sitka Brush Pant

For starters, let’s take a look at the Sitka Brush Pant, which has an MSRP of $279. These are available in one of four unique colorways like Optifade Timber, Cattail Brown, Cinder Grey, and Dark Green Sage. Some of the other highlights of this newly-announced pant are listed below as presented by Sitka:

Durable double-weave stretch fabric with reinforced seat & knees for added toughness
Waterproof & breathable lining at seat & knees
Zippered hip vents help you stay cool
Internal mesh knee pad pockets let you add extra protection
Bellowed cargo pockets have ample room for essentials

SITKA’s toughest pant yet for mid-to-late season hunts, built to handle heavy brush, mud, and long miles in hard country. Reinforced, waterproof panels at the seat and knees keep hunters dry during long glassing sessions, while durable double-weave stretch fabric resists snags and abrasion without sacrificing mobility.

Sitka Pursuit Pant

Next, we have the Sitka Pursuit Pant, which is more affordably priced at an MSRP of $179. These have every outdoor color imaginable being produced in the 9 colorways of Dark Green Sage, Cattail Brown, Optifade Cover, Buckskin, Iron Grey, Optifade Waterfowl Marsh, Optifade Elevated II, Optifade Timber, Optifade Subalpine. Some of the other important traits you will want to know are, again, listed below by Sitka:

4-way stretch double-weave fabric is tough, breathable & lets you move freely
Zippered hip vents quickly release excess heat
Articulated fit & inseam gusset gives you unrestricted mobility
2 zippered cargo pockets
Zippered rear pocket & 2 hand pockets with reinforced knife clip panel

One pant built to adapt across every season and environment, from mountains and woods to open prairie and ag fields. Its lightweight, durable 4-way stretch fabric and zippered hip vents keep hunters cool and moving freely, while reinforced storage and a knife clip panel keep essential gear secure and built to last.

A Word from Sitka on their “For the Obsessed” Brand Platform

Bozeman, Montana — July 14th, 2026 — SITKA Gear, the premium outdoor apparel brand known for pushing the boundaries of hunting and fishing performance, today announced the launch of “For the Obsessed,” a new creative platform built upon a simple reframe: Obsession isn’t a flaw. It’s the defining trait of the modern sportsman.

“For the Obsessed” isn’t about how many miles someone logs or what’s in their pack. It’s about what’s underneath it all. It’s about the drive they can’t turn off. It isn’t what they do. It’s who they are. This moment is for them, said Michael Vollkommer, Director of Community and PR at SITKA. “Just like our fans, we’ve obsessively focused on every detail for the last 20 years to craft the most durable and protective gear in the industry. We exist to serve the most dedicated outdoorsmen on the planet, and we’ll continue innovating on their behalf every step of the way.”

Final Thoughts

To learn more about the “For the Obsessed” campaign as well as the new hunting pants that they have announced, check out Sitka’s website. I am excited to see how these new pants fit, feel, and perform for me this fall while hunting. We all know Sitka makes incredibly high-quality goods, and this simply adds to that already cemented reputation.

SITKA Gear Social Media Channels

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