Hevi-Shot is Now HEVI! New Look, Logo, Website, Ammo, and Attitude

HEVI-Shot is the company that’s always been known for making upland and waterfowl loads that hit harder. This has been understood by hunters for years, and this unspoken agreement amongst their customer base is what the same company is leaning harder into now. HEVI-Shot is officially - HEVI...

By Adam Scepaniak •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach

Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...

By John Crump •

Charter Arms Walker Series 8-Shot Ultra-Compact Rimfire Revolvers

Rimfire carry guns occupy a strange spot. Nobody argues .22 LR is ideal for defense, but plenty of shooters can’t run a centerfire snub comfortably, and eight rounds of rimfire you can actually shoot beats five rounds of .38 you flinch through. Charter Arms built the new Walker Series for e...

By Sam.S •

NEW Remington Payloads Added to the Premier Nitro Sporting Clays Line

The air is getting crisp and your shooting buddies are calling you to the firing line. If you’re looking to do some sporting clays this fall, Remington has some new flavors of their Premier Nitro Sporting Clays  line to keep you firing on all cylinders (and hopefully crushing clay pige...

By Adam Scepaniak •

Q4 2026 FFL Market Forecast: What the Data Says Now

August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.

By Mark Edwards •

What the FTC's Beretta-Ruger Order Actually Means

The Federal Trade Commission's announcement  about Beretta Holding and Sturm, Ruger & Company sounds dramatic. The agency says it is stopping an anticompetitive arrangement between two major firearm manufacturers. TFB covered the companies' cooperation agreement in May ; this i...

By Josh C •

Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •
« Newer Posts Older Posts »