ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson •

Electric Dirt Bike Maker Heybike Partners With The San Antonio Spurs

One might think that an NBA franchise and an electric mobility company do not have much in common, but there are definitely some similarities to be found. Both represent active pursuits, as well as having tight-knit communities, and the mutual objective of having a good time. That is the goal of ...

By Sponsored Content •

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason •

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •

Courts, ATF Reforms, and E-Commerce: The FFL Week in Review

A federal judge weakens a key gun-control law, the Supreme Court takes up Washington's AR-15 ban, and ATF reforms continue to reshape the regulatory landscape. Fred Thompson's weekly digest of the stories FFL dealers need to watch.

By Fred Thompson •

TFB Weekly Web Deals 199: Deals for August 10th, 2026

Welcome to TFB Weekly Web Deals  199, brought to you by Strike Industries , manufacturer of innovative, high-performance firearm accessories. We’re back with more deals on guns, gear, ammunition, and accessories from some of our most frequented online retailers like Strike Industries, ...

By Luke C. •

Colorado's New Semiautomatic Firearm Purchase Rules Are Now in Effect

CPW says the August 1 provisions apply to purchases and transfers occurring on or after that date. The agency's implementation material distinguishes the new process from a registry of firearms already owned: the system records cards, training, and purchase eligibility, not a list of an indi...

By Josh C •

Historic NFA Rulings: What FFLs Need to Know

Two federal judges in Texas struck down core NFA registration requirements on the same day, the Supreme Court added an AR-15 case to next term, and states are digging in. Fred Thompson breaks down the week for FFL dealers.

By Fred Thompson •
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