Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Housing Authority Eviction Over Armed Defense Ignores Prior Court Rulings

Police identified Torrey Holliday as a robbery victim. The St. Louis Housing Authority cited “criminal activity” in a notice terminating his lease after he fought back with a gun. Courts have repeatedly rejected restrictions on gun rights in public housing.

By David Codrea •

Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach

Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...

By John Crump •

How Many Suppressors Can You Legally Own?

There is no federal cap on the number of suppressors you can own. Under the National Firearms Act, suppressors are regulated items, but nothing in the statute limits how many an individual may possess. You can buy and keep as many as you want, or as many as you can afford, as long as your [&#8230...

By James Chen •

Fudd Friday: Buy A Classic Surplus Rifle With A Twist

Despite the marketing success of the Winchester ‘73, the Springfield trapdoor rifle was more likely the rifle that really tamed the Wild West. The U.S. government equipped its cavalry and other troops with these robust, hard-hitting rifles. A repeater like Winchester or the competition sold...

By Zac K •

Q4 for FFL Dealers: A 63-Day Marketing Countdown

ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.

By Gary Stone •

Front Line Friday #33: School Safety and the Preparation Gap

Welcome back to Front Line Friday. This week is an editorial, and the topic is the gap between the school safety plan sitting in a binder and the response capability that actually shows up when the call comes in. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this...

By Tom R •
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