SIG SAUER Launches P385

Minutes ago SIG SAUER officially launched the P385, a new pistol architecture that combines elements of the P320 and P365. Hence the moniker: P320 +P365 = P385. Over the past few weeks there has been a great deal of conjecture online regarding this new pistol due to a couple of leaks. I first hea...

By Eric G •

Five Drills for Beginners at the Range

Having a plan when you go to the range is how you succeed. With that in mind, we've got beginner drills perfect for your next range trip.

By Travis Pike •

Two Federal Moves Just Widened the Handgun Market

In four days, DOJ stopped enforcing the under-21 handgun sales ban and the Fifth Circuit struck the interstate handgun purchase ban. Here is what the wider buyer pool does to FFL revenue and how to model it for Q4.

By Mark Edwards •

FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

Virginia's FAIR Unit Is Live: What FFL Dealers Face Now

Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.

By Fred Thompson •

Killing the Buck of a Lifetime in the Swamp

The mature buck that vanishes into a cattail marsh every day is not random about where he beds, and that predictability is the whole reason you can kill him. To hunt swamp bucks, you need to identify the dry, secure ground where an old deer feels safe, map the trails he uses to move between [&#82...

By James Chen •
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