Swarovski Optik Expands 2026 Rifle Scope Lineup

Swarovski Optik has announced updates across three of its core riflescope families, introducing the new dS 4-24x50 P, an updated Z6i lineup, and additional Z5i+ MRAD models. The expansion reflects continued development across digital, general-purpose, and long-range hunting optics.

By Eric B

Savage Arms Model 110 RF Series – Magpul, Core Tactical, Elite Precision

The Model 110 rifle and its legendary action from Savage Arms has been around for decades, aiding hunters and target shooters to engage targets and animals with confidence. Now, Savage Arms has announced their new Model 110 RF rimfire series featuring a Magpul, Core Tactical, and Elite Precision ...

By Adam Scepaniak

ZEISS to Spin Off Hunting & Nature Division Into Independent Company

ZEISS has announced plans to spin off its Hunting & Nature business into a new independent company. The agreement will see German investment firm palero become the sole owner of the new entity. Under the deal, ZEISS will license its brand to the company, allowing the business to continue oper...

By Eric B

First Look: Springfield Echelon COA Models

Springfield Armory has just announced three new Aimpoint COA-equipped Echelon models. The post First Look: Springfield Echelon COA Models appeared first on Gun Digest.

By Adam Borisenko

Lena Miculek Joins Smith & Wesson as a Brand Ambassador

Smith & Wesson has announced a new partnership with Lena Miculek, who joins the company as a brand ambassador. Miculek is widely known in the competitive shooting world, having earned her first world title in 2012 at the age of 17. Since then, she has accumulated ten world titles along with n...

By Eric B

Springfield Armory Launches Echelon Pistols with Aimpoint COA

Springfield Armory has announced a new line of pistols factory-equipped with the Aimpoint COA, starting with select variants of the Echelon 9mm platform. The new models are cut for Aimpoint’s A-CUT interface, which integrates the optic directly into the slide.

By Eric B
« Newer Posts Older Posts »