Suppressor Deregulation: The SEO Playbook for FFL Dealers

The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.

By Sara Owens •

18 Ammo Rebates from Federal, HEVI, Remington, Fiocchi for Hunting

There has been a flood of new rebates for ammunition heading into fall from some of our favorite ammunition manufacturers. In fact, 72 different selections of rifle, shotgun, and handgun ammunition for hunting are currently on rebate from Federal Premium, Remington, HEVI, and Fiocchi ammo compani...

By Adam Scepaniak •

Now You Can Buy Lapua TRX Hunting Ammo In The U.S.

In-the-know shooters understand that Lapua, as a company, is all about performance. The initials in the TRX series name stand for True-Range Expanding. The bullets used in these rounds are built to mushroom even at the extended distances that hunters are increasingly shooting over.

By Zac K •

POTD: Colt’s First Double Action – 1877 Thunderer Sheriff’s Model

Welcome to today’s Photo of the Day! Here we have Colt’s first swing at a double action revolver. This is an 1877 “Thunderer” in 41 Long Colt with the 6 inch ejectorless Sheriff’s Model barrel, shipped in November 1877 to B. Kittredge in Cincinnati. Start with the na...

By Sam.S •

What the 2026 ATF Deregulation Means for FFL Dealers

The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.

By Mark Edwards •

Review: CORD Pandora PB-K Red Dot

Editor’s Note: This CORD Pandora PB-K review is based on hands-on testing of the red dot sight that was provided to the author by the company. All impressions regarding durability, glass clarity, reticle performance, and mounting are based on the author’s own range time and daily carr...

By Matthew McClellan •

SilencerCo & Chaves Knives Team Up On Limited Edition Dissident OTF

SilencerCo and Chaves Knives just announced a limited edition collaboration that only makes sense if you know why both companies relocated to Utah. The Dissident OTF is a purpose-built knife that borrows the visual language of the iconic Osprey suppressor, and it represents something both compani...

By Eric B •

AllOutdoor Review: Roka Eyewear’s Lightweight Braker 2.0 Sunglasses

Roka built its name in triathlon and endurance sports, which is not exactly where you’d expect a firearms and outdoor writer to go looking for eyewear. But the company has quietly been building out a real tactical and protective catalog alongside its running and cycling lineup, and I’...

By Luke Cuenco •
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