Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

TFB Review: Light-Bearing Carry With FALCO's TalonGuard Holsters

Carrying a pistol with a weapon light attached is one of those things that sounds simple until you go shopping for a holster. Add a light to your carry gun, and your holster options collapse from hundreds down to a handful, or none in some cases, and half of those that do fit your gun only suppor...

By Luke C. •

Q4 2026 FFL Market Forecast: What the Data Says Now

August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.

By Mark Edwards •

Review: Ed Brown Prodigy Metal Grip Module

Editor’s Note: The Ed Brown Metal Grip Module reviewed in this article was provided to the author by Ed Brown Products. The 1911 DS Prodigy used for testing the Metal Grip Module was loaned to the author for this review by Springfield Armory. For the history of the 1911, you might find pist...

By Jeremy D. Clough •
« Newer Posts Older Posts »