Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Front Line Friday #33: School Safety and the Preparation Gap

Welcome back to Front Line Friday. This week is an editorial, and the topic is the gap between the school safety plan sitting in a binder and the response capability that actually shows up when the call comes in. Front Line Friday is brought to you by Dead Air Silencers , whose support keeps this...

By Tom R •

AllOutdoor Review – PENN Warfare II Star Drag Reel

So if you’ve ever fished saltwater, there is a very small chance that you aren’t familiar with PENN Reels. One of the oldest brands in fishing, PENN has been around since the 1930s. I grew up on them, fishing for snapper on old 4/0 PENN Senators 113s. These were and are tanks, simple ...

By Eugene L. •

Suppressor Boom: Where FFL Margin Actually Comes From

The August NFA check surge proves demand for suppressors is real. The margin, though, is no longer in the paperwork fee or the can itself - it is in the bundle, the service, and an intake process that knows which customer is on which legal path.

By Gary Stone •

The Shaw .350 Legend: A Custom AR With a Hometown Touch

This custom .350 Legend AR started with a Shaw upper and discontinued Shaw lower, then picked up Frog Skin Cerakote, walnut furniture and plenty of western Pennsylvania character. The post The Shaw .350 Legend: A Custom AR With a Hometown Touch appeared first on The Truth About Guns.

By Tim Stetzer •
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