War Stories: He Survived Omaha Beach

John looked like a character on Hee Haw, if a character on Hee Haw was not terribly silly. He carried himself like a grandfather. He was thin and always wore the same basic uniform — a pressed collared shirt buttoned at the neck and wrists, spotlessly clean bib overalls, and a ball cap. He had ...

By Will Dabbs, MD •

Inside NRA 2.0: A Conversation with Finance Chairman Jonathan Goldstein

In an exclusive AmmoLand interview, NRA Finance Committee Chairman Jonathan Goldstein discusses the NRA 2.0 reform movement, years of questionable legal spending, the organization's financial recovery, its dispute with the former NRA Foundation, and why he believes it is time for gun owners to co...

By Dean Weingarten •

Echelon's Central Operating Group Now Available Separately

The legal firearm inside an Echelon weighs 3 oz (85 g) and measures 4.3 x 1.9 in (10.9 x 4.8 cm). Springfield Armory is now selling that piece on its own, which means you can buy the serialized heart of the pistol and build everything around it yourself.

By Eric B •

Why Guns Jam: Ammo, Mags, Maintenance, and You

Live with any mechanical object long enough and you learn its warning signs before it quits. A firearm is no different. Most malfunctions trace back to one of four causes: bad ammunition, bad magazines, bad maintenance, or bad technique. The gun itself is rarely the culprit. Learn to read the ear...

By James Chen •

Why Pennsylvania’s Deer Culture Runs Deeper Than Antler Score

Pennsylvania deer hunters are different, and if you have grown up inside it you know why. In this state the whitetail is more than a game animal. It is a state symbol, an economic engine, a cultural touchstone, and in some corners a nuisance. The traditions built around it run deeper than almost ...

By James Chen •

Best Lever Action Rifles of 2026

The lever action is one of America's most cherished designs, and it's not going anywhere The post Best Lever Action Rifles of 2026 appeared first on Outdoor Life.

By Tyler Freel •

Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

Q&A with Rafe Bennett, VP of Product and Marketing at Gentex Corporation

Modern combat helmets are evolving from primarily ballistic protection into a platform for a growing range of technologies. What are some of the biggest changes you’re seeing in how helmets are being designed and used today? Gentex has a unique perspective because we have served a wide range of...

By Eric G •
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