ATF Direct-to-Home Shipping Rule: What FFLs Face Next

ATF's direct-to-home shipping proposal could undercut transfer revenue, courts are reshaping enforcement, and retail tech is moving fast — the week's top stories for FFL dealers, with the publisher's take.

By Fred Thompson •

Electric Dirt Bike Maker Heybike Partners With The San Antonio Spurs

One might think that an NBA franchise and an electric mobility company do not have much in common, but there are definitely some similarities to be found. Both represent active pursuits, as well as having tight-knit communities, and the mutual objective of having a good time. That is the goal of ...

By Sponsored Content •

Clappin’ Steel! Federal’s Action Shotgun Rifled Slugs - Now Shipping

If you consider yourself a competitive shotgunner, or are an aspiring one, then you should be excited to hear that Federal’s new Action Shotgun Rifled Slug  ammo is now shipping to dealers across the US. This selection of ammo was produced by Federal specifically for training and compe...

By Adam Scepaniak •

Direct-to-Home Gun Shipping: What FFL Dealers Should Do Now

The ATF's proposed direct-to-home delivery rule could reroute online gun sales around the local transfer counter. Claire Eason breaks down the timeline, the state-level and court obstacles, and the revenue moves dealers should make before the rule lands.

By Claire Eason •

Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens •

MDT Enters Bolt-Action Market with Fuzion, Fuzion Ti & Razor Platforms

MDT has added three new precision rifle actions to its portfolio through its acquisition of Lone Peak Arms , the Utah-based custom action manufacturer it secured earlier this year. The Fuzion, Fuzion Ti, and Razor platforms represent MDT's first entry into the bolt-action market and extend t...

By Eric B •

Courts, ATF Reforms, and E-Commerce: The FFL Week in Review

A federal judge weakens a key gun-control law, the Supreme Court takes up Washington's AR-15 ban, and ATF reforms continue to reshape the regulatory landscape. Fred Thompson's weekly digest of the stories FFL dealers need to watch.

By Fred Thompson •
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