Technical SEO for FFL Dealers: The 9-Point Site Audit
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Posts about "lines"
The Rimfire Report: Shooting the Peters .22LR That Started It All
The first rifle I ever really shot was a plain old Ruger 10/22, and the ammo feeding it came out of a brown box that looked like it belonged in my grandfather's tackle shed. Peters . Forty grains of lead, high velocity, round nose, and in my memory it never once let me or my 10/22 down at th...
Berger is Better! Federal Berger Elite Hunter 7mm PRC & ELD-X 300 PRC
As hunting seasons get underway, if you joined one of the new cartridge bandwagons like 7mm PRC or 300 PRC, you might be finding it difficult to locate ammo at your local gun shop. There is good news though that Federal is producing more offerings of PRC (Precision Rifle Cartridge) rounds everyda...
Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach
Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...
Q4 for FFL Dealers: A 63-Day Marketing Countdown
ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.
NFA Guidance 'Weeks Away': What ATF Told Dealers in Dallas
ATF's director and chief counsel spent three days with FFLs in Dallas. The NFA guidance dealers have waited for is close but unsigned, 4473 suppressor transfers will not be cited, and the new Form 4473 slips past the holidays. What was actually said - and what to do with it.
The Best Deer Hunting Cartridges of 2026
These are the hottest new cartridges in the whitetail woods, plus some old classics The post The Best Deer Hunting Cartridges of 2026 appeared first on Outdoor Life.
Why Public Land Is Worth Fighting For
Public land is the reason you can grab a rifle, shotgun or bow and head into the woods without owning 500 acres or knowing someone who does. Across the country, national forests, Bureau of Land Management ground, state forests and wildlife management areas hold millions of acres open to hunters c...
Why Many Hunters Skip Scoring Their Trophy Bucks
A hunter who kills the buck of a lifetime and then declines to run a tape over it is not being modest. For many serious hunters, refusing to have a trophy officially scored is a deliberate choice, rooted in everything from privacy to a belief that a number cheapens the whole point of the hunt. [&...
TFB Review: Midwest Industries Accessories
Midwest Industries is most likely known for its various handguards, most notably its AR-15 and AK handguards. Today, with the massive amount of mission diversity that is necessitated by modern warfare, the ability to reliably mount a significant number of various accessories to a handguard is a g...