Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

PROOF Research Announces Sean Murphy as Director of Sales and Marketing

COLUMBIA FALLS, Mont. – September 16, 2026 – PROOF Research is proud to announce the hire of Sean Murphy as director of sales and marketing. Murphy joins PROOF Research with 15 years of experience in the firearms industry, spanning sales, marketing, product management and training in the prem...

By Eric G •

Virginia's FAIR Unit Is Live: What FFL Dealers Face Now

Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.

By Fred Thompson •

When Insurers Walk Away From Ghost Gun Sellers

Two firearms retailers were sued over sales of unfinished gun parts. Their insurers argued the lawsuits weren't covered—and federal courts agreed. The post When Insurers Walk Away From Ghost Gun Sellers appeared first on The Truth About Guns.

By TTAG News Contributor •

How a 45-Day Moratorium Becomes a Permanent Gun Store Ban

Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.

By Claire Eason •

FBI Director Confirms NICS Surveillance Five Years After AmmoLand Exposed It

Five years after AmmoLand’s John Crump exposed a secret program monitoring lawful firearm purchases through NICS, FBI Director Kash Patel has confirmed its existence before Congress. ATF restricted the surveillance system in 2025 but did not eliminate it.

By Duncan Johnson Editor in Chief •

Vietnam’s Best Spec Ops Weapon? The Stoner 63

The names of firearms designers such as John Moses Browning, Mikhail Kalashnikov and Eugene Morrison Stoner are synonymous with iconic firearms. Stoner was a prolific firearms designer who was responsible for the AR-7 U.S. Air Force survival rifle, the AR-10 rifle, the SR-25, and, of course, the ...

By Friedrich Seiltgen •
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