FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

AllOutdoor Review – Surefire Stiletto Pro Flashlight

I’ve been carrying the Surefire Stiletto Pro flashlight for the past five months now as my EDC flashlight. Taking it with me pretty much everywhere I go, from the woods, the store, across the pond, to 100 miles off the coast. It was carried with me every day. Anyone in the firearms space sh...

By Eugene L. •
« Newer Posts Older Posts »