Technical SEO for FFL Dealers: The 9-Point Site Audit
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
A criminal attacked a school. Now gun makers face claims over ads the complaints do not identify as having reached him. NRA and SAF ask the Supreme Court to step in.
Texas Senate candidate James Talarico says an “assault weapons” ban remains on the table, but ownership, crime, and mass-shooting data expose the weak case for banning commonly owned AR-15s.
Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...
Virginia's new FAIR Unit can investigate FFLs and sue them under HB 21. Here is what "reasonable controls" means in practice - and the records that protect a dealer's license.
Editor’s Note: The author was provided the product for this article by Vortex Optics and Silencer Central, and creates content for both companies. The rifle was provided by Springfield Armory. As a professional photographer in the hunting and shooting industry, I spend over 100 days a year in t...
Heller identified an individual right to keep and bear arms. McDonald made that right enforceable against the states. Bruen confirmed public carry and forced courts to follow text, history, and tradition. Together, they form the holy trinity of modern Second Amendment law.
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Fall gives spin anglers a real edge on big trout, and the reason comes down to what the fish are eating. From late spring through the middle of September, wild trout across much of the country are locked onto aquatic insects, which makes a spinner or jerkbait nearly useless even when trout are ri...
In the vast, unpredictable Indo-Pacific, islands dot the expanse of the sea for miles. Close enough to be a positive, yet far enough apart and sparsely populated to qualify as austere. This part of the world doesn’t provide an answer to accessibility, and that question gets even foggier whe...