Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

Ambitious Exhibition Tells the Story of the Vickers Gun

The Vickers Machine Gun is one of the weapons we instantly associate with the World War One but did you know it was in service with the British Army for 56 years? Well, this was the recent focus of the Vickers MG Collection & Research Association’s first major exhibition.

By Matthew Moss •

A Thousand Yards with the Waypoint

The Arizona sun does not negotiate. By mid-morning at ParaBellum Shooting and Tactical Training Academy, the range was already pushing into the 90s, the mirage was already starting to run hard across the lanes, and the big rattlesnake sculpture that marks the firing line was catching the morning ...

By Ramon Ramirez •

PSA's 17-State SBR Rollout Is Your New Inventory Map

Palmetto State Armory's 17-state SBR rollout turns the NFA ruling into a shipping map. The counter math on transfer fees, attachment margin, the ITAR cost facing silencer makers, and the dealer-rule appeal still on the docket.

By Mark Edwards •
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