FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens

Walther PDP Pro-E Ledger: Vortex Sight, Desert Camo, 300 Only

Custom & Collectable Firearms built “The Ledger” around a practical premise, then let aesthetics follow function. The result is a limited-run PDP Pro-E Compact. Only 300 will be built, each sequentially numbered, each wearing a desert camouflage Cerakote finish paired with Walther...

By Eric B

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens

FALCO Expands Multi-Fit Line With AM03, DM04 Holsters

FALCO Holsters is further rounding out its Multi-Fit leather lineup this summer with two new entries: the AM03 Simple Leather IWB/OWB Holster and the DM04 Vertical Leather Shoulder Holster. Both work with the same idea that's made Multi-Fit a mainstay of FALCO's catalog: one holster pat...

By Luke C.

The One Horse Adds Two Factory-Tuned FRS Pistols to Express Line

“The One Horse,” or simply One Horse , who we had on the podcast earlier last month , is bringing its Express Series down to pistol length with two new 10.5-inch 5.56 models, the Express Pistol MLOK and Express Pistol Quad Rail. Both carry over the same factory-installed Atrius Forced...

By Luke C.

Sell More Guns: Multi-Channel Strategies for FFLs

Local gun shops are seeing record sales. Learn how POS integrations, marketplace listings, and compliant text marketing can put your FFL in front of more buyers.

By Fred Thompson
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