Q3 2026: Firearm Units Down 7.8%, Suppressors Up 178.6%

Q3 2026 retail data shows firearm units down 7.8% while revenue held nearly flat - a mix shift toward lever-actions, premium handguns and suppressors that changes what dealers should stock and how customers find them.

By Claire Eason •

POTD: S&W 38 M&P Target “Mexican Model of 1946”

Welcome to today’s Photo of the Day! Here we have a Smith & Wesson that exists thanks to leftover parts and a Mexican government order. This is a 38 Military & Police Target known to collectors as the “Mexican Target Model,” chambered in 38 Special with a 6 inch barrel. ...

By Sam.S •

FFL License Lookup: How to Verify Any FFL Dealer

Every transfer, sale and shipment between licensees rests on one question: is that FFL real and current? Here is how the ATF lookup actually works, what it returns, what it cannot tell you, and how customers use it to judge your shop.

By Fred Thompson •

POTD: Marlin Model 1888 “Santa Claus” Rifle – Delivered Just in Time

Welcome to today’s Photo of the Day! Here we have a lever gun with the best name on a receiver I’ve seen in a while. This is a factory engraved, special order Marlin Model 1888 in 38-40 with “Santa Claus” inscribed on the left side of the receiver. Factory records show it ...

By Sam.S •

Ruby Ridge to Adamiak: ATF’s Troubled History With Criminal Informants

ATF’s use of criminal informants has drawn scrutiny for decades. AmmoLand examines Gregory Pruess’s role in Tate Adamiak’s prosecution, conflicting accounts of his cooperation, and documented failures involving informant disclosure and oversight.

By John Crump •

Curious Relics #143: Iron and Brass – The 1860 Henry Rifle Part II

Welcome, if you are a newcomer to this fun bi-weekly segment of AllOutdoor.com! In the last article, I covered the history of the 1860 Henry, from the Volcanic all the way up to Oliver Winchester taking the company out from under Benjamin Tyler Henry. This time I am getting into the variations, ...

By Sam.S •

POTD: Colt Single Action Army in 44 German – The Most Elusive Colt

Welcome to today’s Photo of the Day! Here we have a Single Action Army that most Colt collectors will never see in person. This SAA shipped on June 22nd, 1882, as one of six sent to Colt’s London Agency, chambered for the “44 German Cartridge.” Only about 60 SAAs are known...

By Sam.S •

The 20 Best Squirrel Guns for the Treetops

Squirrel hunting rewards the hunter who matches the firearm to the terrain. Shots usually come at close to moderate range, commonly inside 100 yards, in wooded cover where small, fast targets dart from limb to limb. That pushes the choice toward three categories: rifles for precise head shots, sh...

By James Chen •
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