SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
Virginia's FAIR Unit can now investigate and sue firearm dealers under the state's reasonable-controls standard. Plus: why SIG SAUER's new dealer locator makes accurate in-stock data a marketing asset.
Four FFLs reportedly passed ATF inspections after 4473-only suppressor transfers, August gun sales rose for a seventh straight month, and the Third Circuit revived NSSF's challenge to New Jersey's gun industry liability law.
Bing query data for FFL Search shows gun buyers searching in volume and clicking in fractions. Here is how FFL dealers capture that demand: sharper promises in search, compliant text follow-up, and a faster transfer experience.
Missouri sues ATF, Delaware upholds 18-to-20 restrictions, SCOTUS sets a December date for AR-15 ban cases, and the September 30 funding deadline threatens NICS and eForms throughput. What FFL dealers should do this week.
Smith & Wesson isn't making you guess anymore. The company is now shipping the Bodyguard 2.0 factory-fitted with Viridian's RFX1 green dot reflex sight, available across three configurations that cover the thumb-safety divide and compliance landscape. At $599 MSRP, you're getti...
Regulatory whiplash is a filter, not a verdict. Five growth moves that let FFL dealers grow revenue regardless of how the courts and the ATF rule.
How to look up an FFL license the right way: the official free ATF eZ Check database, dealer directory shortlisting, what the license data really means, and the local SEO consistency that helps dealers win lookup traffic.
Aero Precision, Ballistic Advantage, Stag Arms and VG6 return under new ownership; August NSSF-adjusted NICS checks edge up 2.2%; and NSSF, ATF and DOJ push straw-purchase education in Florida — this week's top stories for FFL dealers.
The Ruling On Aug. 8, 2026, a federal judge in the U.S. District Court for the Northern District of Texas ruled in Silencer Shop v. ATF that most of the National Firearms Act is unconstitutional. According to NSSF, the court found that portions of the NFA no longer collect tax revenue following c...