FFL Transfers: Turning a Fee Into a Customer Pipeline

Transfers look like a $25-$50 paperwork fee. They are the highest-intent buyer your shop sees all week - and the cheapest customer-acquisition channel you own, if the four touchpoints between arrival and pickup are handled right.

By Gary Stone •

Daytime Home Invasion Halted as Armed Resident Defends Property

A Milwaukee resident defended an occupied home Thursday morning by deploying a defensive firearm against a 37-year-old intruder who forcibly entered the dwelling. The suspect was wounded, taken into custody by responding officers, and conveyed to a local hospital for medical treatment. The post D...

By Brandon Curtis •
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