“Knockdown Power” Is the Biggest Myth in Big Game Hunting

The myth goes something like this: Use enough gun and you'll knock down game in its tracks. Here's why that's a total myth The post “Knockdown Power” Is the Biggest Myth in Big Game Hunting appeared first on Outdoor Life.

By Ron Spomer •

Savage Arms Expands AXIS 2 PRO Line with New Mossy Oak Original Bottomland Finish

WESTFIELD, Massachusetts – September 29, 2026 – Savage Arms®, an iconic firearm manufacturer, is expanding its popular AXIS 2 PRO rifle lineup with the introduction of a new Mossy Oak® Original Bottomland finish, giving hunters a proven combination of performan...

By Eric G •

Langdon Tactical Adds Steyr ATD To Their Product Line

LTT CEO Ernest Langdon says the ATD caught the team's attention because Steyr approached the DA/SA platform with a fresh perspective instead of simply updating an existing pistol. It gives LTT the chance to apply decades of experience with these systems to a platform built for where shooters...

By Eric B •

Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

Franklin Armory Introduces New Multi-projectile Rabbit Rounds Ammo

 Franklin Armory, are getting into the ammunition business and its not just a typical 55gr 5.56 round. They’ve launched out the gate with something pretty interesting - Rabbit Rounds. A new multiple-projectile cartridge designed to more effectively harvest smaller game with the ubiquit...

By Matthew Moss •

Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach

Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...

By John Crump •
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