Why Mrrping to Stop a Buck Might Cost You the Shot

Stopping a walking buck with a mouth bleat or a “mrrp” before you shoot has become one of the most widely repeated moves in whitetail hunting. You’ve seen it on every hunting show: a buck walks the edge of a food plot, the hunter makes a soft sound, the deer freezes broadside, a...

By James Chen •

The Fire in Thun: When One Plant Owns Your Backorder

One fire at a single Swiss plant is now a line item on dealer backorder reports. The work that follows is deposits, allocation status and honest lead times — not guessing at dates.

By Claire Eason •

Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

Ohio’s Suppressor Reform Cannot Wait on Political Assumptions

Ohio lawmakers had an opportunity to remove suppressors from the state's dangerous ordnance classification. The Senate delivered a 31–1 victory, but the House has left SB 214 sitting in committee for months. Sean Maloney argues that Ohio gun owners deserve action, not another round of political...

By Duncan Johnson Editor in Chief •

Palmetto State Armory Starts Shipping Short-Barreled Rifles Without a Form 4 to 17 States, and Its Seat as an Original Plaintiff Puts a Court Injunction Behind the Sales

Palmetto State Armory now ships short-barreled rifles without ATF Form 4 to 17 states, including Texas. Here’s what the injunction covers. Read the original story: Palmetto State Armory Starts Shipping Short-Barreled Rifles Without a Form 4 to 17 States, and Its Seat as an Original Plaintiff Pu...

By Luke McCoy •

My Carry Gun Journey

We are living in the Golden Age of firearms. There’s never been a time when consumers had more options readily available. One of the most competitive arenas is concealed-carry guns. After nearly 13 years at a high-volume FFL, the most common question I heard was, “Where do I begin?” With al...

By Cory Ross •

ATF's NFA Rollback Is Live — and Its Top Lawyer Just Left

ATF stopped enforcing NFA approval, registration and tax-stamp requirements for suppressors, SBRs, SBSs and AOWs on October 9 — and its chief counsel resigned on October 30. What still applies to dealers, and what customers will expect to see on your listing.

By Fred Thompson •

Ruger's Wednesday Print: 3 Numbers That Set Your Q4 Order Book

Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.

By Mark Edwards •
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