Election Surge: A 90-Day Growth Plan for FFL Dealers

October's adjusted NICS checks rose 7.9% and a new Congress is seated in January. A 90-day operating plan for the surge: counter throughput, first-time-buyer follow-up, and the listing details that decide who gets found.

By Gary Stone •

Are Cheap Skills Worth Learning?

“Cheap skills” are one of the quiet traps that catch shooters who believe they are doing the right thing simply because they occasionally show up at the range. The phrase sounds harsh, but it describes a very real phenomenon: nominal skills built quickly, casually, or without standards. The s...

By Steve Tarani •

The Fire in Thun: When One Plant Owns Your Backorder

One fire at a single Swiss plant is now a line item on dealer backorder reports. The work that follows is deposits, allocation status and honest lead times — not guessing at dates.

By Claire Eason •

The Social Utility of Firearms, Revisited

The social utility of firearms extends far beyond self-defense. From preventing violent crime and protecting innocent lives to preserving individual liberty, lawful gun ownership provides benefits that deserve recognition in the debate over firearms and the Second Amendment.

By Chuck Michel •

Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

Ohio’s Suppressor Reform Cannot Wait on Political Assumptions

Ohio lawmakers had an opportunity to remove suppressors from the state's dangerous ordnance classification. The Senate delivered a 31–1 victory, but the House has left SB 214 sitting in committee for months. Sean Maloney argues that Ohio gun owners deserve action, not another round of political...

By Duncan Johnson Editor in Chief •
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