Appointment-Only FFLs: What Customers Need to Find You

A new Illinois ordinance lets up to five home-based, appointment-only gunsmithing and transfer operations open their doors. For FFLs with no storefront, the entire business is being findable — here is the growth playbook.

By Gary Stone •

POTD: Korth Mongoose in .44 Magnum

We have a perfect setup for this Photo Of The Day. The partnership between Nighthawk Custom and Korth represents a rare convergence: German precision engineering married to American gunsmithing and sales. Founded in post-war Ratzeburg by locksmith Willi Korth, the company built its reputation on ...

By Eric B •

First Look: Springfield Armory Echelon Pro Comp 9mm Pistols

Editor’s Note: The author received a loaner Springfield Armory Echelon Pro Comp pistol prior to the handgun’s official launch for writing this article. All opinions are those of the author. You could say I’m an early adopter. I have been running a Springfield Armory Echelon 9mm for several ...

By Scott Conditt •

Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

The Armory Life Presents: The 2026 Cantius Award

I have worked with Dr. Will Dabbs for much of my career as an editor and consider him to be both an exceptional contributor and a good friend. No matter the deadline or the assignment, I always know that I can count on him to deliver a well-rounded, thoroughly researched and — most importantly ...

By Mike Humphries •

Modding My SAINT Victor 7.62

Editor’s Note: Be sure to employ the services of a qualified gunsmith if you are incapable of installing these parts on your rifle. The SAINT rifle used in this article was originally loaned to the author by Springfield Armory, but it was subsequently purchased by the author. Springfield Armory...

By Alan M. Rice •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

Jim Carmichel’s ‘Favorite’ Deer Rifles

OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.

By Jim Carmichel •

How a 45-Day Moratorium Becomes a Permanent Gun Store Ban

Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.

By Claire Eason •

Real Avid X3 Driver Set Review

In today’s review, Richard Johnson takes a look at the X3 Driver gunsmithing set from Real Avid. This kit offers the gunsmith or home hobbyist 57 different pieces: bits along with a ratchet and T-handle screwdriver. But is this a quality set or no better than the cheap junk sold by some online ...

By Richard Johnson •
« Newer Posts Older Posts »