The Fire in Thun: When One Plant Owns Your Backorder

One fire at a single Swiss plant is now a line item on dealer backorder reports. The work that follows is deposits, allocation status and honest lead times — not guessing at dates.

By Claire Eason •

2A Display: Gun, Magazine and Blade Mounts

A safe full of rifles leaning against each other could be a waste of a collection and a waste of space. For those who live where it’s legal, 2A Display 's answer is a line of wall and safe mounts that hold firearms, magazines and blades in the open, and the company sums up its aim simp...

By Eric B •

The 20-Shot Zero: Stop Walking Away With a Near-O

Most shooters leave the range with what one precision rifle shooter calls a “near-o” rather than a true zero. Too few rounds go downrange, and the scope corrections that follow are not precise enough to trust. The fix is a sampling method that pools roughly 20 shots into a single data...

By James Chen •

SureFire's KE2-T Turbo Head Trades Flood for Serious Throw

Seven hundred lumens  does not sound like much in 2026, when pocket flashlights advertise four figures. The number that matters on the new SureFire KE2-T is the other one: 70,000 candela . That is where all 700 of those lumens end up, squeezed into a tight column that reaches over 500 meters...

By Eric B •

P365-AXG EQUINOX: A Compensated Custom Works Carry Pistol

Light and dark collide on the new SIG Sauer P365-AXG EQUINOX. The slide carries the Equinox polished treatment, a finish where bright polished flats meet the dark Nitron surfaces around them, and the contrast continues down to the E-Nickel trigger and controls set against a black AXG grip module....

By Eric B •

Canik Launches Four Pistol Red Dots in Two New Families

Canik has spent a decade building pistols that undercut what people expect to pay for the feature set, then added suppressors , and has now launched CANIK OPTICS with four pistol red dots across two families. Let’s take a detailed look at the new red dots.

By Eric B •

WOOX M-LOK Leather Cartridge Quiver Carries Six on the Stock

WOOX is best known for its walnut stocks and furniture, and its newest accessory leans into that same look. The M-LOK Leather Cartridge Quiver is a six-round cartridge holder handcrafted in Naples, Italy, from Tuscan leather, built to mount on any rifle with two open M-LOK slots. “Extra rounds ...

By Sam.S •

Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •
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