Ruger reports Wednesday into a market where checks rose 2.5% but retail units fell 7.8%. Sell-through, distributor inventory and average selling price are the three lines that should set an FFL dealer's first-quarter order book.
Many hunters pick a magnum cartridge because they want extra insurance in case their shot isn’t perfect — but what does that advantage really look like? The post 6.5 Creedmoor Vs. .300 Win Mag: Here’s the Truth About Cartridge Selection appeared first on Outdoor Life.
ATF stopped enforcing NFA approval and registration for suppressors, SBRs, SBSs and AOWs on October 9, 2026. A five-part growth plan for dealers who want the released demand to walk into their store instead of someone else's.
Two of the oldest names in American gunmaking now answer to the same company. Smith & Wesson Brands closed on its acquisition of Savage Arms on October 21, buying the Westfield, Massachusetts rifle and shotgun maker from an affiliate of Houston investment firm JDH Capital in a stock-and-cash ...
At CANCON West 2026, @BallisticAviation talks with Jesse of Wraith Metalworks about the Wraith Modular Suppression System, which builds suppressors as configurable platforms instead of sealed, fixed units. Its interchangeable baffles fit across three tube diameters: the 1.88-inch Sentine...
Pennsylvania deer hunters are different, and if you have grown up inside it you know why. In this state the whitetail is more than a game animal. It is a state symbol, an economic engine, a cultural touchstone, and in some corners a nuisance. The traditions built around it run deeper than almost ...
Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.
Geese are among the toughest birds a waterfowler will ever try to put on the ground. A mature Giant Canada averages upward of 14 pounds, with the biggest birds reaching 20, and all that mass comes wrapped in heavy plumage, dense muscle, and hearty bone and cartilage. That heft is exactly why load...
New York law requires handgun licensing officials to act on applications within six months unless qualifying delays are explained in writing. Arbalest Group is demanding action from NYPD Commissioner Jessica Tisch over alleged violations of that deadline.
Smith & Wesson has acquired Savage Arms in a transaction initially valued at $160 million, combining two iconic American gunmakers. The deal significantly expands Smith & Wesson’s hunting and precision rifle portfolio and raises questions about the future of Savage firearms.