Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
Todd Blanche’s nomination to lead the Justice Department has cleared the Senate Judiciary Committee. For gun owners, the real question is whether he will deliver constitutional results where Pam Bondi failed.
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.
The Supreme Court granted review of whether the Second Amendment protects semiautomatic rifles like the AR-15. What the consolidated Viramontes and Grant cases mean for FFL dealers — and how to prepare.
New Jersey is asking the Third Circuit to keep its unconstitutional bans on commonly owned semiautomatic rifles and standard-capacity magazines in force while the state prepares an appeal to the U.S. Supreme Court.
Local gun shops are seeing record sales. Learn how POS integrations, marketplace listings, and compliant text marketing can put your FFL in front of more buyers.
After the Third Circuit struck down New Jersey’s semi-automatic rifle and magazine bans, Trenton lawmakers turned back to a sweeping firearm-storage mandate. Professor Mark W. Smith explains why the proposal runs directly into the Supreme Court’s ruling in District of Columbia v. Heller.
With ATF regulatory reforms creating new opportunities and market momentum surging into 2026, FFL dealers have a rare window to grow. This guide covers online marketplace strategy, POS upgrades, compliance marketing, SMS campaigns, and revenue diversification — a five-point playbook for the rest of the year.
The Trump Justice Department says the Supreme Court’s Wolford decision does not meaningfully affect a constitutional challenge to the National Firearms Act. Mark Smith argues DOJ is stretching Miller, shifting the burden onto gun owners and disguising a federal firearm registry as a licensing s...