Technical SEO for FFL Dealers: The 9-Point Site Audit

Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.

By Sara Owens •

Fifth Circuit Handgun Ruling: What FFL Dealers Do Now

A divided Fifth Circuit panel held that the federal ban on direct interstate handgun sales violates the Second Amendment. For dealers, the effect is on the calendar, not the counter yet.

By Claire Eason •

How to Hunt Fall Turkeys: Tactics, Calls, and Gear

Fall was the original turkey season. The bird lands on the Thanksgiving table, not the Easter one, yet a whole generation of hunters who came up during the wild turkey’s great comeback treats the sport as a spring-only pursuit. Many have never tried the autumn hunt at all, and dismiss it as...

By James Chen •

Local SEO for FFL Dealers: Win "FFL Near Me" Searches

FFL dealers live and die by local customers. Here's the six-step playbook to rank for 'FFL dealers near me' searches: Google Business Profile, per-market landing pages, NAP consistency, reviews, technical basics, and measurement.

By Sara Owens •

Firearms Law Lapse: What FFL Dealers Need to Know

Part of a key firearms law lapsed after a federal court ruling — and suppressor sales are booming while dealers wait on ATF guidance. Plus: the ghost guns ruling, retail platform news, and compliance reminders for FFLs.

By Fred Thompson •

Suppressor Sales Boom After NFA Ruling: Market Report

A Texas court ruling deregulated suppressors and sent sales surging, but FFLs face a 27-state patchwork and an Oct. 5 appeal deadline. Here's the market data and the playbook.

By Mark Edwards •
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