Beretta USA is proud to introduce the new B22 Jaguar Tac Metal and B22 Jaguar Metal Competition, two innovative .22 LR pistols designed to make firearms training more approachable, enjoyable and rewarding for enthusiasts of every experience level. The B22 Jaguar Tac Metal and its competition...
Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
Federal deregulation is colliding with state pushback while e-commerce consolidates — here's what the data says FFL dealers should do this quarter.
EOTECH announced a major sale of 14,000 units of its OGL (On-Gun Laser) systems, holographic weapon sights, and compatible magnifiers to the U.S. Army through rapid-acquisition Transformation in Contact (TiC) buys. The delivery supports the PAE (Portfolio Acquisition Executives) Maneuver Ground p...
The ATF's 34 proposed regulatory changes could reshape how FFL dealers do business. Here's what the federal rollback, state pushback, and pending court cases mean for your shop.
The Supreme Court granted review of whether the Second Amendment protects semiautomatic rifles like the AR-15. What the consolidated Viramontes and Grant cases mean for FFL dealers — and how to prepare.
North Carolina's SB 50 permitless carry override is back on the House calendar Monday at 10 a.m. Where the vote math stands now. Read the original story: Back on the Calendar: North Carolina’s SB 50 Override Gets Another Shot Monday at 10 A.M.
Flock Safety is expanding beyond fixed license plate-reader cameras and into autonomous drones capable of reading plates, streaming thermal video, and responding to gunshot alerts.
Learn how to optimize your Google Business Profile for your gun shop or FFL dealership. This step-by-step guide covers categories, citations, reviews, posts, and local SEO tactics tailored for firearms retailers.
Learn how to dominate local search in 2026 with this complete local SEO guide for FFL gun shop owners — covering Google Business Profile, citations, reviews, on-page SEO, and more.