Supervisor Skill Gaps Nobody Talks About

Welcome back to Front Line Friday. This week is an editorial, and the topic is the promotion process that turns good officers into untrained supervisors overnight, and the specific skill gaps that follow them onto the shift. Front Line Friday is brought to you by Dead Air Silencers , whose suppor...

By Tom R •

Manufacturer Dealer Locators: The Free FFL Growth Channel

SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.

By Gary Stone •

Rig Two Baits, Lures, or Flies for Double the Bites

Where regulations allow it, fishing two baits, lures, or flies on a single line lets you cover two depths of the water column at once and figure out what the fish are eating far faster than swapping offerings one at a time. Done right, it can double your catch rate, and on the best days […]...

By James Chen •

The Rimfire Report: A Closer Look at Wolf Match Target 22LR

There is a certain level of quality that I think we all expect when we see the term “Match” attached to a product. Whether that be a component, the whole gun, or the ammo, the word Match typically implies that the item in question is made with high precision, tighter tolerances, and m...

By Luke C. •

What the 2026 ATF Deregulation Means for FFL Dealers

The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.

By Mark Edwards •
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