SIG SAUER's new Celerant-powered dealer locator sends online shoppers straight to local dealers with live in-stock inventory. It is free, high-intent traffic - but only for dealers whose stock actually shows up.
OL's former shooting editor maintains you don't have to pick a single favorite rifle for hunting deer. Here are his top picks, and the stories behind each The post Jim Carmichel’s ‘Favorite’ Deer Rifles appeared first on Outdoor Life.
New LPVOs are always welcome, and Element Optics shows up here with their Helix HD 1-8x24. This is a new low-power variable optic built for hunting and tactical use at close to intermediate ranges. The scope joins the existing Helix HD family, which up to this point has centered on higher magnifi...
Two Southern California jurisdictions froze new firearms retailer approvals within two weeks of each other. The mechanism was not a gun law — it was land use, and it moves faster than anything most dealers track.
Colombia’s Decree 1368 restores the effectiveness of valid firearm carry permits after years of nationwide suspension, although the country retains a restrictive may-issue system.
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.
I’ve been shooting rimfire long enough to see more than a handful of rimfire ammo types go the way of the dodo. Today’s is a particular shame, simply because of how consistent and clean the original formula was. I’m of course talking about Remington’s now-discontinued Stan...
Ammunition Depot launched AmmoVault on Aug. 27, and I set up an account to see what it actually does. The short version: it’s a way to build an ammo reserve over time without buying a whole case at once. You pick the ammo, set a budget, and you can start with as little as five […] Rea...
Four FFLs reportedly passed ATF inspections after 4473-only suppressor transfers, August gun sales rose for a seventh straight month, and the Third Circuit revived NSSF's challenge to New Jersey's gun industry liability law.