Holographic Sights for Hunting: Not Useless, Not Ideal

A little while back, Vortex Optics sent over their AMG UH-1 Gen II holographic sight, and it spent its time with me riding on a MAC IX and a Rossi R95 Triple Black lever action. Somewhere between those two guns, a question got stuck in my head. Holographic sights are built for larpers, close-quar...

By Sam.S •

Suppressor Sales Go Same-Day: What Dealers Must Get Right

ATF has stopped enforcing NFA suppressor approvals, two states read the same policy in opposite directions, and the under-21 handgun case is still open. A dealer-focused digest of the week in firearms regulation and retail operations.

By Fred Thompson •

Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •
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