Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.
Federal deregulation is colliding with state pushback while e-commerce consolidates — here's what the data says FFL dealers should do this quarter.
During the morning of March 24, 1945, more than 9,000 men of the US 17th Airborne Division landed behind German lines on the east side of the Rhine. While the Wehrmacht was in deep trouble, many of their units remained effective, and any available Panzers could pose a significant threat to the fr...
Quebecois guide Jason Tremblay had joined our party for the afternoon, since his client had already tagged out, and within minutes he had us on a big bull. It was my tag, and I shot first, squeezing a shot off from the 7mm Magnum when I had the crosshairs on the moose’s sternum—and no...
As gun loving adults, it is not only important to pass on to the next generation an appreciation and respect for firearms, but it is equally important to instill safe practices, like eye and ear protection. For the hearing protection portion, Walker has us covered with a new Boomies Passive Earmu...
Most concealed carriers have never tested their low-light readiness. This free 4-part challenge shows you exactly where you stand — and it starts today.
John Browning’s 1911 served the U.S. military for 75 years and became one of America’s most respected handguns. More than a century later, its trigger, ergonomics, and proven operating system live on in the modern double-stack 2011. Here is how a military sidearm evolved into one of today’s...
Before I had kids, my every day carry (EDC) setup was rather minimal. My pockets held my daily-use tools (such as a knife, flashlight, wallet and phone), while my waistband held my pistol. If something didn’t see frequent use, it didn’t make the cut. At that point, my EDC was built entirely a...
A Hancock County prosecutor found no charges after a driver shot an unarmed man who tailgated him and charged his car in a construction zone. Read the original story: Indiana Prosecutor: Driver Who Killed Unarmed Road Rage Aggressor Acted in Self-Defense, No Charges Filed