AO Review: Rumpl Original Puffy in Crystal Worl’s Eagle & Sun Print

Rumpl has been one of my go-to brands for camp blankets for years, and the artwork from its Rumpl Artist Division is a big part of why. Earlier this year, I reviewed the Rumpl x Woosah Fleece Puffy and Camp Pillow from Rae Lang’s “Protect the Porkies” collection. With fall settling into the...

By Luke Cuenco •

The Fire in Thun: When One Plant Owns Your Backorder

One fire at a single Swiss plant is now a line item on dealer backorder reports. The work that follows is deposits, allocation status and honest lead times — not guessing at dates.

By Claire Eason •

Structured Data for FFL Dealers: What Google Still Reads

Your shop's schema markup is probably inert. Here are the two fields Google actually requires, the three markup habits that stopped earning anything in 2026, and how to make your site, profile, and listing agree.

By Sara Owens •

Palmetto State Armory Starts Shipping Short-Barreled Rifles Without a Form 4 to 17 States, and Its Seat as an Original Plaintiff Puts a Court Injunction Behind the Sales

Palmetto State Armory now ships short-barreled rifles without ATF Form 4 to 17 states, including Texas. Here’s what the injunction covers. Read the original story: Palmetto State Armory Starts Shipping Short-Barreled Rifles Without a Form 4 to 17 States, and Its Seat as an Original Plaintiff Pu...

By Luke McCoy •

The 20-Shot Zero: Stop Walking Away With a Near-O

Most shooters leave the range with what one precision rifle shooter calls a “near-o” rather than a true zero. Too few rounds go downrange, and the scope corrections that follow are not precise enough to trust. The fix is a sampling method that pools roughly 20 shots into a single data...

By James Chen •
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