Orchid Launches FFL Marketing a Gun Store Can Buy

Orchid launched a Firearm Digital Marketing service for gun stores on Sept. 29, built around the channels Google, Meta and TikTok closed to FFLs: local search, cart recovery, email and marketplace listings.

By Fred Thompson •

Front Line Friday #34: Drone and Tech Tools Entering Patrol Work

Welcome back to Front Line Friday. This week is an editorial, and the topic is the wave of drones, license plate readers, and other technology moving into patrol work, and what actually changes officer capability versus what just moves money around. Front Line Friday is brought to you by Dead Air...

By Tom R •

The 30 Year Search for the Army’s Squad Automatic Weapon

As the introduction of the SIG M250 potentially opens a new chapter in the U.S. Army's squad automatic weapon story, or more accurately, the GPMG role, it is worth looking back at the excitement around the M249 when it was adopted. The U.S. Army type-classified the M249 on February 1, 1982, ...

By Lynndon Schooler •

The Dueling Roots of the Old West Gunfighter

The lone gunman squaring off in a dusty street, hand hovering over a low-slung holster, is one of the most durable images in American gear culture. Its origin lies not on the frontier but in the East, in a formal ritual imported from Europe and practiced for decades by prominent men in the young ...

By James Chen •

Why the Right Spot Beats the Comfortable Tree

The trees that feel best to sit in are rarely the ones that put a mature buck in front of you. Hunters gravitate toward straight, comfortable, easy-to-reach trees with open sightlines because those spots feel safe and pleasant. Deer, and especially older bucks, do not live where you feel most at ...

By James Chen •

Ruger RXM Aimpoint COA Deal: $629.99 at PSA (Save 29%)

PSA cut the Ruger RXM 4" 9mm OD Green with a factory Aimpoint COA to $629.99 from $883.99. Closed-emitter 3.5 MOA dot, tritium co-witness sights, Magpul grip. In stock.

By Duncan Johnson Editor in Chief •

Airguns as Firearms: What Garrett's Law Means for FFLs

A new federal bill would classify high-velocity airguns as firearms, with an 850-day runway if it passes. The dealer read: inventory audit, margin math, and the airgun transfer opportunity.

By Gary Stone •
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