ZEISS Conquest Apia Spotting Scopes Get Straight Models, More Zoom

With the ZEISS Conquest Apia 65A, hunters and shooters have had a way to put their hands on ZEISS’ top tier of quality and performance in a compact form at a price that is not premium. The latest in the Conquest Apia range build on that with new models offering greater magnification and eyepiec...

By Patrik Orcutt •

S&W Buys Savage: A Growth Playbook for Independent FFLs

Smith & Wesson's $160 million purchase of Savage Arms puts two major long-gun lines under one roof. A practical growth playbook for independent FFL dealers: audit your supplier concentration, lock terms while two reps still compete, and make sure local buyers can actually find you.

By Gary Stone •

Wheelgun Wednesday: Building A Better Python? Enter The Sidewinder!

Custom & Collectible Firearms isn’t in the business of making their own firearms—they take other manufacturers’ designs and embellish and otherwise improve them. In this case, they’ve gotten their hands on a Colt Python and given it a makeover.

By Zac K •

PENN Expands Saltwater Expertise with New Waterproof Bags

One of the biggest names in saltwater fishing, PENN, is taking their saltwater expertise beyond fishing gear with a new line of waterproof bags, kill bags, and accessories. Knowing just how harsh saltwater is on everything, the PENN team spent two years researching, testing, and spending time on ...

By Eugene L. •

NRA Whittington Center: Ultimate 2A Family Destination

Nearly 40 years ago, The Walt Disney Company first introduced its “I’m going to Disney World” ad campaign to promote its famed theme park. It was an effective marketing ploy that highlighted the family fun that could be had, but it failed to mention the long lines, the crowds, the summer he...

By Peter Suciu •
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