Suppressor Deregulation: The SEO Playbook for FFL Dealers

The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.

By Sara Owens •

First Look: 1911 DS Prodigy 3.5” AOS 9mm

Despite the plethora of well-designed and innovatively engineered modern polymer-framed, striker-fired pistols out there, the seemingly timeless design of the model 1911 is as popular as ever. When gun makers like Springfield Armory broke into the category of double-stack magazine versions of the...

By Justin Opinion •

DOJ Revives Federal Firearm Rights Restoration After 30-Year Shutdown

The Justice Department is reopening the federal firearm-rights restoration process after more than 30 years. The final rule establishes application requirements, presumptive disqualifications, judicial review, and a marijuana exception following the Supreme Court’s decision in United States v. ...

By John Crump •

Benelli M2-G1 Tactical Shotgun Review

This gas-operated semi-auto, geared toward law enforcement, is a more affordable platform than Benelli’s iconic M4 The post Benelli M2-G1 Tactical Shotgun Review appeared first on Outdoor Life.

By John B. Snow •

DOJ Lets Silencer, SBS & SBR Ruling Stand: Dealer Impact

The Justice Department is leaving in place a court ruling that deregulates silencers, short-barreled shotguns and certain rifles — the biggest federal story for FFL dealers this week. Plus: state pushback, Guns.com's new ecommerce platform, and the Celerant-Slingit used gun partnership.

By Fred Thompson •

What the 2026 ATF Deregulation Means for FFL Dealers

The DOJ let silencer, shotgun and rifle deregulation stand, and a direct-to-home shipping rule is on the table. Here's what that means for FFL economics — and how dealers should position for the next 12 months.

By Mark Edwards •

Blend or Bleed: Will You Make the Right Choice?

When I was growing up, I was encouraged to not worry about “fitting in”. While I agree with that sentiment to this day, I now realize that there is most definitely a time and place to do just the opposite. Standing out in the wrong place or at the wrong time can put a target Read More The pos...

By Ryan Domke •
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