Leupold’s New VX-Freedom Straight-Wall Riflescope

Straight-wall rifle cartridges are now legal in more states than ever, and that's opened up a problem optics makers needed to solve: bullet drop at practical hunting distances. Leupold just addressed that head-on with the VX-Freedom Straight-Wall, a 3-9x40 Duplex built entirely around ballis...

By Eric B

California’s New Glock Ban Returns to Judge Who Blocked Handgun Roster

A gun-rights coalition is asking the federal judge who previously blocked major parts of California’s Handgun Roster to halt the state’s new ban on Glock and Glock-style pistols. The plaintiffs argue California cannot ban common handguns merely because criminals could attach conversion device...

By AmmoLand Editor Duncan Johnson

FFL Keyword Strategy: Win 'FFL Transfer Near Me' Searches

FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.

By Sara Owens

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens

Justice Department Sues Local Government Over Concealed Carry Restrictions

The Department of Justice filed a federal lawsuit against a local county government for enacting public carry restrictions that violate the Supreme Court's landmark Wolford ruling. The suit contends that local buffer zones unconstitutionally strip citizens of Second Amendment rights in public spa...

By Brandon Curtis
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