The internet is absolutely lousy with stories of bad gun store clerks. I’m sure you’ve heard the tropes before: the owner who’s too busy chatting with his buddies to make a sale, the counter commando who denigrates every brand but one, and the fella that wants to get $2,000 for a clapped-ou...
FFL dealers are losing transfer customers to competitors who rank for local searches. This practical keyword and technical SEO guide shows how to win "FFL transfer near me" traffic — and how to capitalize on regulatory news spikes.
New Jersey may continue enforcing its rifle and magazine bans while the state asks the Supreme Court to reverse its Third Circuit defeat.
Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.
Some of us just need more room in the seat, and Millennium Marine answered that at ICAST earlier this past month with the Big Daddy Boat Seat, model BD-100. It is built on the same platform as the company’s popular B-100, with the seating surface stretched out for anybody who finds a standa...
Yamaha will stop in-house Side-by-Side production at its Newnan, Georgia plant after the 2026 model year and refocus on ATVs, Golf Cars, and Personal Watercraft. The company says it is not exiting the SxS category. The post Yamaha Is Ending In-House Side-by-Side Production at Its Georgia Plant ap...
In the world of pistol dots, there are two distinct camps: open emitter and enclosed emitter red dots. For a long period of time, I was a straight hater on enclosed emitters. My first experiences were with lower quality ones (not a good start), they didn’t fasten securely to the handguns I ...
For the better part of a decade, my camera case was a no-name FDE hard shell I bought from a local Tractor Supply Co. store, the kind of thing that looks like a Pelican from ten feet away and functions like one until you actually open it up. There was no interior organization to speak […] T...
FALCO Holsters is further rounding out its Multi-Fit leather lineup this summer with two new entries: the AM03 Simple Leather IWB/OWB Holster and the DM04 Vertical Leather Shoulder Holster. Both work with the same idea that's made Multi-Fit a mainstay of FALCO's catalog: one holster pat...
“The One Horse,” or simply One Horse , who we had on the podcast earlier last month , is bringing its Express Series down to pistol length with two new 10.5-inch 5.56 models, the Express Pistol MLOK and Express Pistol Quad Rail. Both carry over the same factory-installed Atrius Forced...