Regulatory Whiplash Hits FFLs as States Push Back on Reform

Federal ATF reforms, aggressive state pushback, and a pivotal Supreme Court docket are creating regulatory whiplash for FFL dealers. Here is what the divergence means for your shop and how to plan around it.

By Claire Eason •

FFL Local SEO: 7 Steps to Rank in Gun Searches

Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.

By Sara Owens •

Turret to Trenches: The M240 Machine Gun

Some 650 to 950 rounds per minute. That is the exact mathematical formula required to turn an enemy formation’s fighting spirit into a desperate desire to simply survive. The United States military has spent decades crafting and perfecting this formula and has ensured its fighting men and women...

By Mason Berryman •

The Rimfire Report: Is CCI’s Uppercut A Knockout 22LR Cartridge?

Defensive 22LR ammunition is something that I thought might die out, but it turns out I was woefully wrong. Instead, a lot of new cartridges have recently come out from common rimfire offenders like CCI, who are now producing the new jacketed  CCI Uppercut 32 gr HP  cartridge. After my ...

By Luke C. •
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