PENN is here with the newest addition to their Fathom line of low-profile reels, with the new Fathom 500 jumbo-sized baitcaster. Continuing their goal of making fishing gear with uncompromising power and control, this new Fathom reel packs precision-engineering and rugged gearing into a compact p...
Plano, a leader in hunting, fishing, and outdoor storage solutions, has brought out their newest system of outdoor organization. The new adventure-ready Plano GoNow storage system is an elevated outdoor gear storage and organization box system. The GoNow boxes are available in both a small and a ...
At SHOT Show 2026 I was at the Gideon Optics booth, and a custom “Scooby Doo Gun” 1911 caught my eye. Not because of performance. Not because of innovation. Because…
Officially introduced at the Bassmaster Classic this year, the new 2026 lineup of LIVETARGET Hollow Body Frogs is already a winner amongst anglers, with how popular it was at the show. With an initial showing of the new frogs sold directly to anglers at the show, the full lineup is now available ...
Grundéns, makers of some of the world’s finest foul-weather gear, including the iconic Hercules Bib, is here to celebrate 100 years of performance fishing gear with the new 2026 Spring/Summer Lineup. Continuing to deliver uncompromising performance in all their gear for their centennial ...
Berkley Fishing is set to redefine the inline spinner game with the new Dough Rider, combining flash, vibration, and scent all into one package. Built around Berkley’s proven PowerBait Dough with scent technology, the Dough Rider features a built-in Scent Vent located within the body of the...
Why Bait Choice Matters More Than Gear I’ve caught more trout on my cheap $50 combo than I have on my expensive $200+ combos because the gear doesn’t make the angler. Understanding what the fish want in that moment matters most. That’s why knowing what the best bait for trout is in every si...
Already a popular swimbait option and mainstay in angler tackleboxes, the Berkley PowerBait CullShad has evolved this year with a new size and colors. Originally released in 2023, the PowerBait CullShad is a large-profile swimbait that is made from the proven PowerBait soft plastic, releasing sce...
Good afternoon, everyone, and welcome back to TFB’s Silencer Saturday, brought to you by Yankee Hill Machine, manufacturers of the new Victra 20-gauge shotgun suppressor . This week we are looking at the new silencers from Strategic Sciences. In an age of new and creative suppressor de...
Costa Sunglasses has brought out the Broadbill II XL hybrid frame sunglasses, a new extra-large size option for the original fan-favorite Broadbill IIs. Continuing the trend of hybrid frames that both offer utility and style, the new Broadbill II XLs combine the XL size, spring hinges, and Costa...