Local SEO for FFL Dealers: Win the 'Gun Store Near Me' Search

Most gun buyers start with a local search. Here's the local SEO playbook — Google Business Profile, reviews, local keywords, and technical fixes — that gets your FFL shop into the map pack and in front of nearby buyers.

By Sara Owens

Courts, ATF Reforms, and E-Commerce: The FFL Week in Review

A federal judge weakens a key gun-control law, the Supreme Court takes up Washington's AR-15 ban, and ATF reforms continue to reshape the regulatory landscape. Fred Thompson's weekly digest of the stories FFL dealers need to watch.

By Fred Thompson

Historic NFA Rulings: What FFLs Need to Know

Two federal judges in Texas struck down core NFA registration requirements on the same day, the Supreme Court added an AR-15 case to next term, and states are digging in. Fred Thompson breaks down the week for FFL dealers.

By Fred Thompson

How FFLs Win Sales From Online Gun Marketplaces

Local gun shops are seeing record sales through online marketplaces. A practical playbook for independent FFLs: list where buyers shop, sync inventory in real time, and turn every transfer into a repeat customer.

By Gary Stone

U.S. Moves Most Suppressor Exports From ITAR to Commerce Control

If your suppressor spends its life at American ranges and hunting grounds, nothing changes. Manufacturers, exporters, some professional travelers, and people who attend overseas competitions or demonstrations have more reason to read the fine print.

By Josh C

Federal Judge Blocks ATF Enforcement of NFA Registry After Tax Drops to $0

A federal judge has entered a permanent injunction barring ATF from enforcing major National Firearms Act registration and approval requirements against a broad coalition of plaintiffs. Judge James Wesley Hendrix ruled that the government could not preserve the NFA’s regulatory machinery after ...

By John Crump
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