Technical SEO for FFL Dealers: The 9-Point Site Audit
Most gun shops don't have a marketing problem — they have a plumbing problem. Nine technical fixes, in the order that gets an FFL's pages crawled, indexed, and found by nearby buyers.
Posts about "dealers"
Berger is Better! Federal Berger Elite Hunter 7mm PRC & ELD-X 300 PRC
As hunting seasons get underway, if you joined one of the new cartridge bandwagons like 7mm PRC or 300 PRC, you might be finding it difficult to locate ammo at your local gun shop. There is good news though that Federal is producing more offerings of PRC (Precision Rifle Cartridge) rounds everyda...
Congress Must Rein In ATF’s Billion-Record Gun Archive After Qilin Breach
Qilin breached a separate ATF system, but the bureau’s massive archive of lawful gun purchases remains a threat to gun-owner privacy. Congress should force a full accounting, end informal record collection, limit retention, and change the law that feeds the archive—before a future administrat...
Virginia's Gun-Industry Watchdog: What FFL Dealers Face Now
Virginia's new FAIR Unit can investigate FFLs and sue them under HB 21. Here is what "reasonable controls" means in practice - and the records that protect a dealer's license.
NEW Remington Payloads Added to the Premier Nitro Sporting Clays Line
The air is getting crisp and your shooting buddies are calling you to the firing line. If you’re looking to do some sporting clays this fall, Remington has some new flavors of their Premier Nitro Sporting Clays line to keep you firing on all cylinders (and hopefully crushing clay pige...
Q4 2026 FFL Market Forecast: What the Data Says Now
August splits the market in two: adjusted firearms checks up 2.2 percent, NFA checks up 201.6 percent. Here is what the data says about FFL inventory, transfer revenue and the next 90 days.
ATF Director Says Suppressor and SBR Transfer Guidance Could Land Within Weeks, and Dealers Moving Cans on a 4473 Will Not Be Cited
ATF Director Cekada says suppressor and SBR transfer guidance under the NFA injunction is close and could be released within weeks. Read the original story: ATF Director Says Suppressor and SBR Transfer Guidance Could Land Within Weeks, and Dealers Moving Cans on a 4473 Will Not Be Cited
Q4 for FFL Dealers: A 63-Day Marketing Countdown
ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.
NFA Guidance 'Weeks Away': What ATF Told Dealers in Dallas
ATF's director and chief counsel spent three days with FFLs in Dallas. The NFA guidance dealers have waited for is close but unsigned, 4473 suppressor transfers will not be cited, and the new Form 4473 slips past the holidays. What was actually said - and what to do with it.
ATF Says Suppressor and SBR Guidance Could Arrive Within Weeks
ATF Director Robert Cekada says long-awaited guidance covering suppressors, short-barreled rifles and short-barreled shotguns could arrive within weeks. The agency also says FFLs will not be cited for lawful suppressor transfers completed on Form 4473 under the federal injunction.