Inside NRA 2.0: A Conversation with Finance Chairman Jonathan Goldstein

In an exclusive AmmoLand interview, NRA Finance Committee Chairman Jonathan Goldstein discusses the NRA 2.0 reform movement, years of questionable legal spending, the organization's financial recovery, its dispute with the former NRA Foundation, and why he believes it is time for gun owners to co...

By Dean Weingarten •

Why Pennsylvania’s Deer Culture Runs Deeper Than Antler Score

Pennsylvania deer hunters are different, and if you have grown up inside it you know why. In this state the whitetail is more than a game animal. It is a state symbol, an economic engine, a cultural touchstone, and in some corners a nuisance. The traditions built around it run deeper than almost ...

By James Chen •

Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

Ruger and Hooten Young Team Up on First-Fire Bourbon and Cigars

Firearm-branded spirits are nothing new, but Ruger’s first run at it comes with an unusually tight production number. Ruger has partnered with veteran-owned Hooten Young on a limited collection of bourbon and cigars, led by Ruger First-Fire Bourbon. Only 1,776 bottles were made, a nod to the ye...

By Sam.S •

SORD X Mossy Oak Collab – Ready for the Woods

Generally, when you hear about SORD knives, you think fishing, but that’s not the case with these three new Mossy Oak Bottomland themed hunting knives. The new SORD X Mossy Oak Collab is three hunting-centric knives inspired by SORD users using their fillet knives in the woods. The first kn...

By Eugene L. •

Picking the Right Goose Load: Shell, Shot and Payload

Geese are among the toughest birds a waterfowler will ever try to put on the ground. A mature Giant Canada averages upward of 14 pounds, with the biggest birds reaching 20, and all that mass comes wrapped in heavy plumage, dense muscle, and hearty bone and cartilage. That heft is exactly why load...

By James Chen •

Why One Gun Isn’t Enough – And Three May Be

The old line that you should be wary of a person who keeps a single firearm because odds are they know how to run it has reached the status of a proverb. There’s truth in it. The shooter who owns a single firearm and has learned it cold earns respect. But that proverb cuts both […] Th...

By James Chen •

PSA's 17-State SBR Rollout Is Your New Inventory Map

Palmetto State Armory's 17-state SBR rollout turns the NFA ruling into a shipping map. The counter math on transfer fees, attachment margin, the ITAR cost facing silencer makers, and the dealer-rule appeal still on the docket.

By Mark Edwards •
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