ATF says its NFA guidance is weeks away, the 18-to-20 buyer segment is opening, and the revised Form 4473 will not land until after the holidays. Here is the week-by-week plan for the 63 days that decide a dealer's year.
A newly filed Ohio public records request seeks to determine whether Summit County Fair vendors, contractors and vehicle crews faced the same gun-screening rules used to disarm ordinary attendees—or entered through gates that bypassed the public security enclosure.
A Fifth Circuit ruling opened a new class of out-of-state handgun buyer questions. Here is how FFL dealers can answer them on-page, honestly and accurately, and capture the demand while it is fresh.
28 days of FFL Search search data: 'ffl license' ranks 7.8 with 70 impressions and zero clicks, while the lookup-and-locator queries that convert sit past position 75 in Google. Here is the snippet audit — and the rewrites — that fix both.
A YouTube gun reviewer says he was subpoenaed in Roberts v. Smith & Wesson, the Highland Park lawsuit that calls unpaid reviews advertising. Read the original story: James Reeves Subpoenaed for Being a Guntuber: Highland Park Lawsuit Against Smith & Wesson Reaches Into Firearms Media an...
YouTube’s Branded Content Policy prohibits sponsored content featuring weapons or ammunition—and applies the rule to the entire video. That could threaten the T&E system supporting independent firearms reviews.
KUIU wants to keep your whitetail hunters warm this fall and winter with the new Proximity Bib. These are bibs purpose-built for long sits in the blind during those cold-weather late-season whitetail hunts. These new bibs combine industry-leading technologies to make sure you don’t spook th...
Regulatory whiplash is a filter, not a verdict. Five growth moves that let FFL dealers grow revenue regardless of how the courts and the ATF rule.
Epson and BenQ are household names among the casual tech set and those who like to get outdoors, but you will not find the same recognition for Soundcore or its Nebula line. Soundcore is Anker’s brand for audio, putting out some portable speakers and headphones on the market and Nebula is their...
How to look up an FFL license the right way: the official free ATF eZ Check database, dealer directory shortlisting, what the license data really means, and the local SEO consistency that helps dealers win lookup traffic.