Local search is where FFL dealers win or lose customers. A practical 7-step guide to keyword strategy, Google Business Profile optimization, technical SEO, and content that captures regulatory-driven search demand.
With ATF regulatory reforms creating new opportunities and market momentum surging into 2026, FFL dealers have a rare window to grow. This guide covers online marketplace strategy, POS upgrades, compliance marketing, SMS campaigns, and revenue diversification — a five-point playbook for the rest of the year.
The Third Circuit's en banc ruling striking down New Jersey's semi-automatic rifle and magazine bans takes effect July 31, 2026. NJ State Police have notified dealers. Plus: VA injunction lifting, DOJ blocks Virgin Islands ban, and Maryland Glock ban challenged.
New Jersey State Police have notified gun dealers that the Third Circuit’s decision striking down the state’s semiautomatic rifle and standard-capacity magazine bans takes effect July 31, 2026. Dealers are still waiting for the state’s promised compliance guidance.
SAF, NRA and FPC are asking a federal judge to block Maryland’s Glock ban before January 1, 2027, arguing SB 334 targets common handguns while existing prohibitions on illegal switches remain in force.
The House passed H.R. 1181 by 221–201, advancing a federal ban on firearm-specific merchant category codes. The bill would shut down MCC 5723 and override state gun-store tracking mandates.
ATF would eliminate the Biden administration’s formal presumptions for identifying unlicensed firearms dealers. Gun Owners of America warns that the replacement still preserves enforcement theories that could be used against ordinary gun owners.
Gun Owners of America is backing a proposed ATF rule that could make it harder for future administrations to revive Biden-style zero-tolerance policies targeting gun dealers over paperwork errors and honest mistakes. The post GOA Embraces Proposed ATF Final Rule To Permanently Do Away With Zero-T...
CHICAGO, IL — The National Rifle Association, the Illinois State Rifle Association, three federally licensed gun dealers, and five individual gun owners filed a federal lawsuit this week challenging Illinois’s 72-hour waiting period for firearm purchases. The case, Pearlstein v. Raoul, wa...
RICHMOND, VA — The chairman of the Federal Trade Commission says the Virginia State Police are stonewalling gun buyers, and a top Justice Department official says Washington is watching. Andrew Ferguson, who chairs the FTC and once served as Virginia’s solicitor general, posted Saturday t...