Retail FFL numbers are falling while direct-to-home shipping and online marketplaces rise. These five growth strategies — local search, NFA authority, used-gun digitization, transfer revenue, and rule-change positioning — still work for dealers who execute.
There is a difficult balance to be struck with training shoes. You want the cushion and give for running, but also the stability for the gym and the durability to stand up to some hard use off the pavement. The 5.11 PT-R Inure Runner is their attempt at a Physical Training Ready shoe to handle [&...
Bing data shows 'ffl lookup' and 'ffl dealers near me' drive the highest-intent traffic in the firearms market — yet most dealers never show up. Here's the local SEO playbook for owning those queries.
The Lima Six belt-fed AR-15 upper is real, it runs, and after 2,000 rounds, it may be the most exciting 5.56 upper to hit the market in years.
Editor’s Note: This EYV Hybrid holster review is based on testing of the holsters that were provided to the author by the company. All impressions regarding comfort, retention, concealment, and drawstroke are based on the author’s experiences of daily concealed carry and range time wi...
Springfield’s new Prodigy 3.5 combines a compact slide with an 18-round, full-length grip. After 300 malfunction-free rounds, the unusual crossover proves it was built to shoot.
The NFA registration requirement for suppressors, SBRs, and SBSs lapsed in August 2026 — and search demand for suppressor terms is spiking. Here's the keyword, local SEO, and technical playbook FFL dealers need to capture their local market before competitors do.
When it comes to tactical or home defense shotguns there is one name that is always seen at the top: Benelli. Whether it is the ergonomics, the reliability, or the near-legendary status that surrounds them, if you want a scattergun that can win a local competition and still effectively moonlight ...
I’m a creature of habit. I find one thing and stick with it out of routine. The same goes for my fishing shoes. I’ve owned the same paid of white soled deck shoes for nearly a decade. They are broken in and comfortable. So when Strike sent me a pair of their Silvertip Boat Shoes [R...
Editor’s Note: This CORD Pandora PB-K review is based on hands-on testing of the red dot sight that was provided to the author by the company. All impressions regarding durability, glass clarity, reticle performance, and mounting are based on the author’s own range time and daily carr...