With ATF regulatory reforms creating new opportunities and market momentum surging into 2026, FFL dealers have a rare window to grow. This guide covers online marketplace strategy, POS upgrades, compliance marketing, SMS campaigns, and revenue diversification — a five-point playbook for the rest of the year.
For most people, their EDC is carried in an inside-the-waistband holster. The problem with that is that you have to wear your shirts untucked. For some, this really isn’t an option for various reasons, and they need their shirt tucked in.  Why Carry Tucked Various reasons for wearing a tuc...
Gun-control activists and hostile state officials are regrouping after major Second Amendment defeats in Hawaii and New Jersey. The reactions to Wolford and Cheeseman show that the anti-gun lobby will keep fighting even after its restrictions are ruled unconstitutional.
ATF comment periods are not popularity contests. They create the legal record that can make or break federal gun rules in court. Gun owners who stay silent hand the opposition the field.
CHICAGO, IL — The National Rifle Association, the Illinois State Rifle Association, three federally licensed gun dealers, and five individual gun owners filed a federal lawsuit this week challenging Illinois’s 72-hour waiting period for firearm purchases. The case, Pearlstein v. Raoul, wa...
There comes a time in most people’s lives when they start looking for exactly what they want instead of just what is available. With the benefit of experience and some additional disposable income, many experienced shooters start seeking out custom solutions that match their needs precisely...
Today’s handgun buyers are spoiled for choice – to a degree that the number of options becomes almost bewildering. As a result, consumers often rely on any number of heuristics that help simplify their purchase decisions. Witness today the number of novice shooters who approach buying their f...
The Supreme Court’s Hemani decision reinforces a simple constitutional reality: the government cannot restrict the right to keep and bear arms unless it can prove the restriction fits America’s historical tradition.
A waiting period makes you wait to exercise a right you've already cleared. Florida just conceded they're unconstitutional. Here's why it matters everywhere.
Wayne LaPierre lost his New York appeal, leaving intact a multimillion-dollar repayment order to the NRA and a 10-year ban from NRA leadership.