Why Pennsylvania’s Deer Culture Runs Deeper Than Antler Score

Pennsylvania deer hunters are different, and if you have grown up inside it you know why. In this state the whitetail is more than a game animal. It is a state symbol, an economic engine, a cultural touchstone, and in some corners a nuisance. The traditions built around it run deeper than almost ...

By James Chen •

Best Lever Action Rifles of 2026

The lever action is one of America's most cherished designs, and it's not going anywhere The post Best Lever Action Rifles of 2026 appeared first on Outdoor Life.

By Tyler Freel •

Google Business Profile for FFL Dealers: The Near-Me Playbook

Paid distribution is closed to gun shops, which makes the map pack the whole funnel. A practical Google Business Profile setup for FFL dealers: the fields that decide the click, what gets a profile suspended, and the facts buyers verify before they call.

By Sara Owens •

The NFA Paperwork Moved to Your Counter, Not Away

ATF stopped enforcing NFA approval and registration for suppressors, SBRs, SBSs and AOWs on October 9. The 4473s, NICS checks, SOT, SBR delivery gap and state-law walls all stayed put — and that is where a dealer's risk now sits.

By Fred Thompson •

PSA's 17-State SBR Rollout Is Your New Inventory Map

Palmetto State Armory's 17-state SBR rollout turns the NFA ruling into a shipping map. The counter math on transfer fees, attachment margin, the ITAR cost facing silencer makers, and the dealer-rule appeal still on the docket.

By Mark Edwards •
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